Hello. I’m Clifford, a digital content expert & creative based in Brooklyn, NY. Before becoming a content strategist I was an executive producer then creative brand lead for the world largest youth media company. With a track record of creating record growth and engagement with audience, I help connect brands at the intersection of current culture.
Things I actually find fun…
Creative Development
Audience Data & Analytics
Digital Publishing Strategy
Brand & Editorial Content
Some stuff, but not all…
the list:
Full Time
VICE, Refinery29, Munchies, Noisey, Vox, Eater, Travel Channel, Food Network, 800lb Artists, GoGorilla Media
Client List
Target, Levis, Camarena Tequila, Durex, Deleon, L’Oréal, Mailchimp, Yeti, Bumble, Starbucks, Carl’s Jr./Hardee’s, Kenneth Cole, Home Depot, etc.
I’m also the guy who did this:
Tapping into editorial expertise is essential for brands within the future landscape of digital as users become more savvy to being sold. They seek connection, perspective and inspiration that feels real and fits within their story. Being able to forecast trend, see the shifting landscape of digital platforms and strategize with an audience first ethos is the publisher DNA. Leveraging that ability to create communities and distribute a message with a distinctive voice that speaks to consumers on a personal level is the key to standing out in a crowded space. Having your finger on the pulse of what’s to come in culture and not only know what to talk about but how to talk about it.
Moving from editorial to brand work…